Hello all you beautiful brides!! Today I wanted to share my thoughts on what a wedding brand means and how it’s pretty easy to get one! I’m all about helping my brides in any way possible to have the best wedding experience, so when thinking about each bride having her own wedding brand- it’s like heart eyes all day! I was introduced to branding at a business retreat as a way to simplify and focus in on exactly what I wanted my business to be. So right away after hearing those two words (simplifying & being focused), I thought of all my sweet brides with all their lists, sticky notes, folders, photos galore and boards for every detail. It overwhelms me so I can’t imagine the feeling they have! So my next thought- if branding works wonders for businesses then why wouldn’t it do the same for weddings. For 2016, with my new approach to wedding florals, I had to include (at the top of the list) creating a wedding brand or I call it a mood board for my brides.
More on what Wedding Branding means to us:
To us, wedding branding is key to a celebration that is full of purpose and beauty. Basically, all it really means is setting a mood that is carried out from day one. The simplest way to do this is once you get that ring on your pretty little finger, start an inspiration board. That does not necessarily have to be a Pinterest board. We suggest taking photos of things from real life. So, if you are engaged in June and planning a Fall wedding make sure to notice the happenings during that time. It’s as simple as snapping a few photos of things you see and love. Fabrics, textures, colors will all play a role in creating your wedding branding. Your mood board should be a the top of your to do list before anything else. Once you have this, you can show it to all your vendors and they will love you oh so much! Oh, btw- try your hardest to have a clear, purposeful board. Know what you want and put it on the board. Also try to only have one to two photos of each item and stick to that! Changing up your mood board half way through the planning process will STRESS YOU OUT! And what are we all about here- erasing the overwhelm! If you are having a tough time narrowing in your board, have no fear, we do mood boards together when we plan out your wedding florals. It’s because we believe so much in your wedding branding that we sit down with you and create your board right away in our design process. We do recommend setting up your meeting with us very early on in your planning process. This is just so you have the clear, purposeful vision right away and can use that when making all the rest of your decisions. We know it’s hard since there are SO many gorgeous images out there, if you aren’t working with us, we recommend pulling in someone else to help you simplify and focus in on what you really want for your wedding day! We are just an email away if you need help with anything at all! Happy planning, darlin’s!
Alaina & the Accents team
Knowing what your wedding brand is and pulling those pieces together to create your mood board will leave you with all the best emojis!!